This is the behind the scenes video of an editorial called “Haute Mess” for Vogue Italia (March 2012) featuring among others Abbey Lee Kershaw, Coco Rocha and some pretty outrageous styling. To me it looks like a post-apocalyptic setting. A deserted town in southern California where the models died and became fashion (and fast food?) addicted zombies. Mesmerizing.
The highly anticipated Best of Versace collection for H&M finally had it’s presentation, or shall I say spectacle, in New York and everyone was invited: Celebrities, fashionistas, bloggers – Uma Thurman, Jessica Alba, Blake Lively, as well as Elin Kling and Bryan Boy on the blogger side, just to name a few. I guess people who have the most influence on the potential costumer. Watching the video of the show I felt like the entire cast of Gossip Girl was sitting in the front row.
Honestly, I loved the trailer for the collection – but this is about clothes. There seems to have been a huge amount of effort put in to promoting a collection, which frankly does not knock me off my socks. Sure it’s glamourous, there’s a lot of bling and bold prints. Yet it seems dated and weirdly inconsistent.
The lookbook is good – the picture with the two blondes has a creepy vibe to it, which I like. Plus, there’s Abbey Lee Kershaw – who looks good in anything, let’s face it.
I’m very curious to see these clothes hanging on the racks of a crowded H&M – I think that will cost them their glamour factor. And how many people can pull off tropical prints and all-over studs? We shall wait and see.
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