h&m | RØRA BLOG

January 9, 2012

not only for jocks

Last year we saw a lot of street style photos with girls in their track pants and pointy heels (my personal favorite: the devine Columbine, Elin Klings friend and coworker here – she can really pull off this look). Now we’re seeing very sporty pieces on the runway – especially Isabel Marant and Alexander Wang incorporated the athletic chic in their spring ’12 collections.

I’m all for comfortable, but you won’t see me wearing a track suit any time soon. I’m just not athletic. And clothes won’t make me work out more, or will they?

Here are some pieces that are sporty, chic and comfortable. Yes please!

Sweaters from La Garçonne, bras from Barney’s NY, shorts and GZ sneakers from Net-a-Porter

Images via style.com

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December 12, 2011

a whole new level

..for H&M!

Not very long ago I was part of the people who don’t buy things from H&M, claiming that things looked cheap or whenever they had something nice, everyone would be wearing it within a week.

At least since the conscious collection came out last summer, I’ve absolutely changed my mind about the swedish retail giant.

The spring 2012 collection proves H&M is more than just clothing-IKEA.

I find the asian influences very intriguing and the color palette is beautiful. My favorite piece is the white biker vest – and all the accessories and shoes!

Watch the runway video and let me know what you think.

http://vimeo.com/33535951

November 10, 2011

Versace for H&M

http://www.youtube.com/watch?v=IUxEQbtw6GU&feature=player_embedded

The highly anticipated Best of Versace collection for H&M finally had it’s presentation, or shall I say spectacle, in New York and everyone was invited: Celebrities, fashionistas, bloggers – Uma Thurman, Jessica Alba, Blake Lively, as well as Elin Kling and Bryan Boy on the blogger side, just to name a few. I guess people who have the most influence on the potential costumer. Watching the video of the show I felt like the entire cast of Gossip Girl was sitting in the front row.

Honestly, I loved the trailer for the collection – but this is about clothes. There seems to have been a huge amount of effort put in to promoting a collection, which frankly does not knock me off my socks. Sure it’s glamourous, there’s a lot of bling and bold prints. Yet it seems dated and weirdly inconsistent.

The lookbook is good – the picture with the two blondes has a creepy vibe to it, which I like. Plus, there’s Abbey Lee Kershaw – who looks good in anything, let’s face it.

I’m very curious to see these clothes hanging on the racks of a crowded H&M – I think that will cost them their glamour factor. And how many people can pull off tropical prints and all-over studs? We shall wait and see.

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October 30, 2011

#3

Autumn has been very kind on us, cold but mostly sunny.

I finally got myself a pair of color coated jeans as announced in a previous post.

Anyway. So I’m wearing an oversized top from Weekday, cardigan from H&M (which I got last year, but apparently it’s back in stock), sunglasses from Gina Tricot, my beloved coat from Weekday, jeans from Zara and suede shoes from asos (best thing I bought this year).

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